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Discrete makeup packaging 

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According to the CDC, 1 in 4 women will experience physical violence by their intimate partner at some point during their lifetimes.

 

Astar makeup company strives to help these women in need by offering them an affordable makeup brand that provides the women with information on how to get relief from their situation through discrete packaging

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Why?
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Target Audience
Jane is a 23-year-old woman who is in a physically and mentally abusive relationship for the past year. Jane has restricted access to her phone therefore she shares a phone with her abuser, he also controls her finances by giving her allowance so she does not get to go to work. Jane feels trapped and has given up on options to get out of her situation out of fear. Jane sees an advertisement for Astar in a Allure magazine at the local grocery store and picks up on its discrete language and fine print text. Jane then buys Astar with her limited funds, she's able to get a foundation. the foundation peel-and-reveal label tells Jane how to access information discreetly on a women's shelter in her area and also providers her with job opportunities while in the women's shelter.
I was inspired to help women in need with a clever way to communicate. With Astar the name comes from the Constellation. I felt that "Astar" emits a feminine feel since the product is by women for women in need. The packaging features a secret label that peels away and reveals how to escape an abusive relationship. The information provided will tell them, how to find a women's shelter in their area, provide them with information on how to open an incognito window to access www.thehotline.org. There they can find the resources they need to escape their current situation.
Color Palette 
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Logo
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Imagery
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Peel and Reveal Label
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Integrated advertisements
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Print Design for Magazine
Website Pop-up Advertisement 
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Header Carousel for Web
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